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Here’s How BTS became the Biggest Boyband in the World!
BTS has proven that K-pop Albums are going to be huge in 2020, achieving record sales and getting multiple hits in the top 50 K-pop Album Sales Charts.
K-pop is a growing industry, global recognition has been increasing every year and since the genre has never really been limited to only Korea, it was just a matter of time before a group finally became big all around the world, but there’s still the question “Why BTS?” or “How they did it?”, even though they debuted on 2013, it was only until late 2016 when fame started to grow incredibly fast for the group.
Like many K-pop Album groups, BTS also had a lot of struggles at the beginning of their career, luckily the 7-member band had been able to surpass those difficulties and even became the Biggest Boyband in the World, but there have been many factors that fans and inclusive music experts say helped BTS to become the top.
The obvious answers always go to the members’ looks or the catchy songs, being that some of the most mentioned reasons for their popularity but there are more things to consider. Below you’ll find the top reasons BTS became the biggest boyband in the world.
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K-POP CONCEPT’S ALBUM
In K-pop it is common that when a group releases an album, it has to have a distinctive “concept” or theme, this could be as simple as a colour scheme, a specific kind of artwork/photography or the entire story of the music video that accompanies the album.
BTS has proven to be one of the best at this, with intricates stories in their MVs that pair with meaningful lyrics to create a powerful dynamic. Some of their videos even have references to classic literature and history, which makes it all the more interesting and significant.
Fans have even started online debates about the hints spread throughout their music videos, connecting the dots and making theories related to the many clues they can find.
Their unique concepts and their adaptability and growth are what appeals to many people, what others boy bands had made their fans want to read Herman Hesse’s “Demian” and book of Omelas? Or made them google about Carl Jung’s “map of the soul”?
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K-POP ALBUMS AND SONGS THAT WERE SELF WRITTEN AND PRODUCED
Most of the BTS songs are self-written and produced by the members, they also compose music not only for themselves but also other artists, this has helped to give them an image of genuineness since the music that they are singing and dancing comes actually from them.
Said songs have managed to be the fans and the general public favourites, even turning casual listeners into fiercely devoted fans.
They usually write songs about deeply personal issues that connect across language barriers and this brings us to the next point in why BTS became the biggest K-pop Album Boyband.
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THE BTS MESSAGE
A lot of their lyrics are very relatable and deep, the members have never hesitated to talk about social and psychological issues, they are very talented in telling their stories, willingly communicating their pain and struggles and talking about their own journey since their debut.
They cover a lot of heavy stuff and that’s something that resonates with a lot of people. Songs have tackled social issues like the ones on their albums “Love Yourself”, are seen as a healthy theme, and people always tend to be more inclined to support these kinds of positive messages.
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BTS’S SOCIAL MEDIA
Their brilliantly managed social media has played a huge factor in spreading BTS’s name.
Their company Big Hit smartly combined all of the most accessible promotional platforms, especially Twitter, as a way to interact with their fans worldwide.
The member’s accounts, which BTS had a separate one, are updated almost daily by the members themselves with personal posts that allow a connection with their fans, playing into their genuine image.
Plus sharing extra content like “Bangtan Bombs videos”, that are a behind the scenes footage of the members activities uploaded onto their youtube channel or “BTS Run”, a variety kind-of-show uploaded on the paid platform V-app, is also what keep fans consistently engaged with them.
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THE BTS ARMY FANBASE
The fandom really has had a great part in the group’s popularity, the BTS fans, known as “ARMY”, are incredibly supportive of the 7 members, they are the ones that have been constantly pushing BTS forward.
They stream on Youtube and other music broadcasting websites/apps to try and reach new viewers, counting from millions and beyond, gaining a lot of exposure from the media and in the process, the general public.
There’s a reason why BTS had spent more than 160 weeks on Billboard Social #50 and just about to break the actual record held by Justin Bieber.
Another critical thing is that ARMYs help to translate any videos/information into different idioms so that fans from all over the world can enjoy all of the content BTS publishes, taking away the language barrier.
SUMMARY
Once again, here’s how BTS become the biggest boyband in the world!
- Unique Concept’s in their albums
- Self Written Songs and K-pop Albums
- Positive and deep messages throughout their K-pop Albums
- Engaging Social Media presence
- The BTS Army Fanbase
Overall, it’s the members’ hard work, strategies made by their company, their quality of music and the powerful fans that have really made BTS the group they are today, and it seems that there’s still a long way for BTS to go, where they will not only break all the music records already made but also create new ones.
With many fans around the world, BTS’s old and new albums will keep selling, so for retailers interested in where to buy BTS albums at wholesale prices, you can find them with the best prices here, at K-pop Agent.
We can build a strong wholesale partnership, offering great benefits, where we ensure you’ll have favourable and helpful tools for your business!
FYI: BTS is about to release their newest album, “MAP OF THE SOUL: 7”.
This is a great opportunity to become a K-Pop Agent Partner and start your own k-pop business with a competitive advantage!